When it’s pizza you’re talking about, and a college crowd you’re talking to, the cheesier the better! So, we blended some trite humour with some great pics of awesomely shot pizzas and the crowds started pouring in.
When creating the logo and feel for the place, we looked back at classic English pubs, used elements of their branding and gave them a contemporary twist.
Check the Zomato reviews. The food reactions are mixed, but the comments on the décor are all uniform: quirky and cool. Yes, yes, we’re taking a bow.
From uniforms to bike branding. From neon yellow packaging to the games on the walls: we thought through it all. And if you don’t like the posters in the loos, well too bad – because they’ve been stolen quite a few times – and we’re taking all credit for it.
People come here for the great ambience and beers (and awesome food!) but we’re quite proud to say they go back home with a piece of smuggled stuff – either a coaster or a poster. We’re now making it easier for them: most creative is now up for merchandise and you can buy stuff to take a piece of Toit back home with you.
Quick recap of social: from 0 to 20k in a year, with almost no spends. Ordering through facebook became the primary driver. And Whooppeezz quickly went on to grabbing a large slice of the QSR pie, sorry pizza.
Yes, we did promos, tent cards, menus, web site banners, SMM, yadda, yadda yadda.. the bottomline is, when you want serious business speaking fun, go to Whooppeezz, check it out – and then come over.